{"title":"12 Reasons","description":"\u003ch2\u003e12 Reasons — Premium Hair Care in Australia\u003c\/h2\u003e\u003cp\u003eDiscover the \u003cstrong\u003e12 Reasons\u003c\/strong\u003e hair care range at Unlimited Hair \u0026amp; Beauty. Formulated with high-performance ingredients including Argan Oil, Marula Oil and Keratin, 12 Reasons delivers salon-quality results for every hair type. Whether you need colour protection, deep hydration, or frizz control, there's a product designed for your needs.\u003c\/p\u003e\u003ch2\u003eShop by Hair Goal\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDamaged or chemically treated hair\u003c\/strong\u003e — Keratin Shampoo, Conditioner and Mask\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry or thirsty hair\u003c\/strong\u003e — Argan Oil or Marula Oil range\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlonde or colour-treated hair\u003c\/strong\u003e — Purple Shampoo and Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAll products are 100% authentic, sourced from authorised Australian distributors. Free express shipping on orders over $150. Also explore our \u003ca href=\"\/collections\/shampoo\"\u003eShampoo\u003c\/a\u003e, \u003ca href=\"\/collections\/conditioner\"\u003eConditioner\u003c\/a\u003e and \u003ca href=\"\/collections\/treatments\"\u003eTreatments\u003c\/a\u003e collections.\u003c\/p\u003e","products":[{"product_id":"12reasons-argan-oil-shampoo-400ml","title":"12Reasons Argan Oil Shampoo 400ml","description":"\u003cp\u003eRestore radiance and vitality with 12Reasons Argan Oil Shampoo. Gently cleansing, 12Reasons Argan Oil Shampoo restores hair whilst hydrating with powerful Argan Oil. Coconut and Avocado Oil add extra moisture to dry hair, adding radiant shine and helping to reduce frizz.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\n- Argan Oil: restores and gently strengthens\u003cbr\u003e\n- Coconut and Avocado Oil: hydrates and detangles dry hair\u003cbr\u003e\n- Macadamia Oil: deep conditioning benefits\u003cbr\u003e\n- Adds shine and eliminates frizz\u003cbr\u003e\n- Colour safe\u003cbr\u003e\n- Paraben and sulphate free\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003cbr\u003e\n- Designed and formulated in Australia\u003cbr\u003e\n- Vegan and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113688981752,"sku":null,"price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12Reasons-Argan-Oil-Shampoo-400ml.jpg?v=1715756065"},{"product_id":"12reasons-argan-oil-conditioner-400ml","title":"12Reasons Argan Oil Conditioner 400ml","description":"\u003cp\u003eRestore radiance and vitality with 12Reasons Argan Oil Conditioner. Gently cleansing, 12Reasons Argan Oil restores hair whilst hydrating with powerful Argan Oil. Coconut and Avocado Oil add extra moisture to dry hair, adding radiant shine and helping to reduce frizz.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\n- Argan Oil: restores and gently strengthens\u003cbr\u003e\n- Coconut and Avocado Oil: hydrates and detangles dry hair\u003cbr\u003e\n- Macadamia Oil: deep conditioning benefits\u003cbr\u003e\n- Adds shine and eliminates frizz\u003cbr\u003e\n- Colour safe\u003cbr\u003e\n- Paraben and sulphate free\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003cbr\u003e\n- Designed and formulated in Australia\u003cbr\u003e\n- Vegan and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113689014520,"sku":null,"price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12Reasons-Argan-Oil-Conditioner-400ml.jpg?v=1715756066"},{"product_id":"12reasons-marula-oil-shampoo-400ml","title":"12Reasons Marula Oil Shampoo 400ml","description":"\u003cp\u003e12Reasons Marula Oil Shampoo smooths frizz and controls fly-aways. Hair is left smooth, silky and feeling luxurious. Rich Fruit and Seed Oil add shine and softness. 12Reasons Marula Oil Shampoo gently cleanses and hydrates frizzy hair, restoring smoothness without damaging colour.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\n- Dry frizzy hair is smoothed and tamed\u003cbr\u003e\n- Hydrating Marula Oil: controls frizz and fly-aways\u003cbr\u003e\n- Argan Oil: restores and gently strengthens\u003cbr\u003e\n- Fruit and Seed Oils: add softness and shine\u003cbr\u003e\n- Colour safe\u003cbr\u003e\n- Paraben and sulphate free\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003cbr\u003e\n- Designed and formulated in Australia\u003cbr\u003e\n- Vegan and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113689080056,"sku":null,"price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12Reasons-Marula-Oil-Shampoo-400ml-1.jpg?v=1715756068"},{"product_id":"12reasons-marula-oil-conditioner-400ml","title":"12Reasons Marula Oil Conditioner 400ml","description":"\u003cp\u003e12Reasons Marula Oil Conditioner smooths frizz and controls fly-aways. Hair is left smooth, silky and feeling luxurious. Rich Fruit and Seed Oil add shine and softness. 12Reasons Marula Oil gently cleanses and hydrates frizzy hair, restoring smoothness without damaging colour.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\n- Dry frizzy hair is smoothed and tamed\u003cbr\u003e\n- Hydrating Marula Oil: controls frizz and fly-aways\u003cbr\u003e\n- Argan Oil: restores and gently strengthens\u003cbr\u003e\n- Fruit and Seed Oils: add softness and shine\u003cbr\u003e\n- Colour safe\u003cbr\u003e\n- Paraben and sulphate free\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003cbr\u003e\n- Designed and formulated in Australia\u003cbr\u003e\n- Vegan and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113689112824,"sku":null,"price":22.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12Reasons-Marula-Oil-Conditioner-400ml.jpg?v=1715756069"},{"product_id":"12reasons-purple-shampoo-400ml","title":"12Reasons Purple Shampoo 400ml","description":"\u003cp\u003e12 Reasons Purple Shampoo rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment. The transformational ability of 12 Reasons: Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build-up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won?t weigh hair down.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e- Banishes unwanted yellow tones\u003c\/p\u003e\n\u003cp\u003e- Ideal for grey, blonde and highlighted hair\u003c\/p\u003e\n\u003cp\u003e- Rich nourishment and hydration\u003c\/p\u003e\n\u003cp\u003e- Nurtures dry and damaged hair\u003c\/p\u003e\n\u003cp\u003e- Paraben and sulphate free\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003c\/p\u003e\n\u003cp\u003e- Designed and formulated in Australia\u003c\/p\u003e\n\u003cp\u003e- Vegan and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113689211128,"sku":null,"price":25.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12Reasons-Purple-Shampoo-400ml.jpg?v=1715756069"},{"product_id":"12reasons-purple-conditioner-400ml","title":"12Reasons Purple Conditioner 400ml","description":"\u003cp\u003e12 Reasons Purple Conditioner rids hair of unwanted yellow and brass tones, while boosting essential hydration and nourishment. 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Formulated with Hydrolysed Keratin, rich in Amino Acids, to protect and fortify damaged hair. Moisturising Macadamia Oil hydrates dry and damaged hair, bringing softness and shine back to dull, damaged hair.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cbr\u003e\n- Intensely hydrating and strengthening for damaged hair\u003cbr\u003e\n- Hydrolysed Keratin: contains Amino Acids to restore strength to each hair strands\u003cbr\u003e\n- Macadamia Oil: adds softness and shine\u003cbr\u003e\n- Avocado Oil: helps hydrates dull, damaged hair\u003cbr\u003e\n- Hydrolysed Wheat, Soy and Corn Protein: nurtures dry, damaged hair and improves manageability\u003cbr\u003e\n- Colour safe\u003cbr\u003e\n- Paraben and sulphate free\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003cbr\u003e\nDesigned and formulated in Australia\u003cbr\u003e\nVegan and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113689309432,"sku":null,"price":24.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12Reasons-Keratin-Mask-250ml.jpg?v=1715756073"},{"product_id":"12reasons-argan-oil-mask-250ml","title":"12Reasons Argan Oil Mask 250ml","description":"\u003cp\u003e12Reasons Argan Oil Mask nourishes and deeply conditions distressed hair with moisturising and smoothing Argan Oil. Hydrating Coconut and Avocado Oil add extra moisture, leaving dry and lacklustre hair looking luminous. 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Richly nourishing, hair is left smooth, silky and feeling luxurious. Rich Fruit and Seed Oil add shine and softness. 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Moisturise, condition, volumise and eliminate frizz for sleek, natural looking curls and waves. 12 Reasons Creative Curl Creme provides nourishment for parched locks while amplifying curls and waves. Hair is nurtured by 12 Reasons to look and feel its absolute best, giving you 12 reasons to love your curls every single day.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cp\u003e- Creates natural looking curls and waves\u003c\/p\u003e\n\u003cp\u003e- Defines and conditions\u003c\/p\u003e\n\u003cp\u003e- Controls frizz for smooth, glamorous curls\u003c\/p\u003e\n\u003cp\u003e- Suitable for coloured hair\u003c\/p\u003e\n\u003cp\u003eAdded benefits:\u003c\/p\u003e\n\u003cp\u003e- Designed and formulated in Australia\u003c\/p\u003e\n\u003cp\u003e- Vegan friendly and not tested on animals\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":45113689440504,"sku":null,"price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12-Reasons-Curl-Cream-236ml.jpg?v=1715756076"},{"product_id":"12-reasons-marula-oil-serum-100ml","title":"12 Reasons Marula Oil Serum 100ml","description":"\u003cp\u003eThe transformative 12Reasons Marula Oil Serum brings hair added shine and hydration! 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArgan Oil: restores and gently strengthens\u003c\/li\u003e\n\u003cli\u003eCoconut and Avocado Oil: hydrates and detangles dry hair\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: deep conditioning benefits\u003c\/li\u003e\n\u003cli\u003eAdds shine and eliminates frizz\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":48027990687992,"sku":null,"price":43.69,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/704204_1.jpg?v=1772249569"},{"product_id":"12-reasons-keratin-conditioner-1l","title":"12 Reasons Keratin Conditioner 1L","description":"\u003cp\u003eRestore strength to damaged, over processed hair and say bye-bye breakage!\u003c\/p\u003e\n\u003cp\u003e12 Reasons Keratin Conditioner 1L is formulated with Hydrolysed Keratin which is rich in Amino Acids to protect and fortify damaged hair. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and adds strength to damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":48027990917368,"sku":null,"price":43.69,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/704234_1.jpg?v=1772249734"},{"product_id":"12-reasons-argan-oil-conditioner-1l","title":"12 Reasons Argan Oil Conditioner 1L","description":"\u003cp\u003e12 Reasons Argan Oil Conditioner deeply conditions distressed hair with moisturising and smoothing Argan Oil. 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Cleanse, detangle, colour protection, rich nourishment, anti-frizz, eliminate product build up, deeply moisturise, add brilliant shine, smooth, nurture dry and damaged hair, improve manageability and won't weigh hair down. 12 Reasons for exquisite hair!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGently cleanses and adds strength to damaged hair\u003c\/li\u003e\n\u003cli\u003eHydrolysed Keratin: contains Amino Acids to restore strength to each hair strand\u003c\/li\u003e\n\u003cli\u003eMacadamia Oil: adds softness and shine\u003c\/li\u003e\n\u003cli\u003eHydrolysed Corn, Soy and Wheat Protein: nurtures dry, damaged hair and improves manageability\u003c\/li\u003e\n\u003cli\u003eAvocado Oil: helps hydrate dull, damaged hair\u003c\/li\u003e\n\u003cli\u003eColour safe\u003c\/li\u003e\n\u003cli\u003eParaben and sulphate free\u003c\/li\u003e\n\u003cli\u003eDesigned and formulated in Australia\u003c\/li\u003e\n\u003cli\u003eVegan and not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":48027991605496,"sku":null,"price":20.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/704220_1.jpg?v=1772249876"},{"product_id":"12-reasons-styling-cream-250ml","title":"12 Reasons Styling Cream 250ml","description":"\u003cp\u003eThe transformational styling ability of 12 Reasons. Add definition with a soft, natural look and feel. 12 Reasons Creative Styling Creme nourishes hair while controlling frizz and boosting volume, leaving hair styled to perfection. 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