{"title":"ASP Elixir b:RED","description":"\u003cp\u003e\u003cstrong\u003eASP Elixir b:RED\u003c\/strong\u003e is a professional lift \u0026amp; colour system from ASP (Affinage Salon Professional). It delivers intense reds, coppers and magenta on natural and coloured hair in one step, with no pre-lightening.\u003c\/p\u003e\n\u003cp\u003eb:RED lifts up to 5 levels while depositing vibrant colour. It has an ultra-low ammonia formula (1.5% once mixed with ASP Crème Developer), more than 90% naturally derived ingredients, and Shea Butter and Argan Oil for shine and condition. Mix 1:1 with ASP Crème Developer and use on or off scalp for global colour, foils, cap or meche highlights.\u003c\/p\u003e\n\u003ch2\u003eThe 5 ASP b:RED shades\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed\u003c\/strong\u003e: a classic, intense true red.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed Violet\u003c\/strong\u003e: a cool ruby red with violet undertones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRed Copper\u003c\/strong\u003e: a fiery mix of red and copper.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCopper\u003c\/strong\u003e: a bright, warm metallic copper.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMagenta\u003c\/strong\u003e: a vivid pink-red, for base 6 or lighter only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFormerly known as ASP INFINITI b:RED, and in Australia also as Kitoko b:RED. Not for use on blonde or white hair. For professional use only. Free Australian shipping on orders over $150, with trade pricing available for salons.\u003c\/p\u003e","products":[{"product_id":"asp-elixir-b-red-red-violet-100ml","title":"ASP Elixir b:RED Red Violet Lift \u0026 Colour 100ml","description":"\u003cp\u003e\u003cstrong\u003eASP Elixir b:RED Red Violet 100ml\u003c\/strong\u003e is a professional lift \u0026amp; colour permanent hair colour from ASP (Affinage Salon Professional). It gives a cool, jewel-toned ruby red with rich violet undertones in a single step on natural and coloured hair, with no pre-lightening needed.\u003c\/p\u003e\n\u003cp\u003eb:RED lifts up to 5 levels and deposits intense pigment at the same time, so you can create deep berry-ruby results, from subtle red-violet ribbons to full-head plum-red in one service.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift \u0026amp; colour in one step\u003c\/strong\u003e: up to 5 levels of lift with intense red, copper or magenta deposit. No pre-lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low ammonia\u003c\/strong\u003e: just 1.5% once mixed with ASP Crème Developer, for better scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn or off scalp\u003c\/strong\u003e: suits global colour as well as foils, cap and meche highlighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKinder formula\u003c\/strong\u003e: vegan-friendly, with more than 90% naturally derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Argan Oil\u003c\/strong\u003e: protection, softness and high shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGPS-TECnology™ and anti-fade UV filters\u003c\/strong\u003e: directs colour deep into the cortex for intense, longer-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use ASP b:RED Red Violet\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy test\u003c\/strong\u003e: carry out an allergy alert (skin) test 48 hours before every colour service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix 1:1\u003c\/strong\u003e: 1 part b:RED Red Violet to 1 part ASP Crème Developer in a non-metallic bowl. Choose the developer strength for the lift you need.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: on or off scalp, using your preferred technique.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e: allow up to 35 minutes. Off scalp with medium heat, highlights can be ready in about 15 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and care\u003c\/strong\u003e: rinse until the water runs clear, then use a colour-safe shampoo and conditioner. Refresh faded results between services with ASP b:RED Refresher in the matching shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Best on natural or coloured bases where you want an intense red-violet without pre-lightening. Not for blonde or white hair. For professional use only. Always follow the ASP Elixir technical manual.\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ASP (Affinage Salon Professional)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Elixir b:RED Lift \u0026amp; Colour (formerly INFINITI b:RED, also sold in Australia as Kitoko b:RED)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Red Violet\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent lift \u0026amp; colour crème\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:1 with ASP Crème Developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift:\u003c\/strong\u003e up to 5 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther b:RED shades:\u003c\/strong\u003e Red, Red Violet, Red Copper, Copper, Magenta\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to pre-lighten before using ASP b:RED Red Violet?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED lifts up to 5 levels and deposits colour at the same time, so it works on natural and coloured hair without bleaching first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat developer do I use with ASP Elixir b:RED?\u003c\/strong\u003e\u003cbr\u003eMix 1 part b:RED with 1 part ASP Crème Developer. Choose the developer strength based on the lift you need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use b:RED Red Violet on blonde or grey hair?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED is a very intense lift \u0026amp; colour system and is not recommended on blonde or white hair, as it may give unwanted results. Magenta should only be used on base 6 or lighter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs ASP Elixir the same as ASP INFINITI or Kitoko?\u003c\/strong\u003e\u003cbr\u003eYes. ASP's colour range was previously branded INFINITI, and in Australia b:RED was also sold under the Kitoko name. Elixir b:RED is the current packaging of the same 5-shade lift \u0026amp; colour system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere can I buy ASP b:RED Red Violet in Australia?\u003c\/strong\u003e\u003cbr\u003eUnlimited Hair \u0026amp; Beauty stocks the full ASP Elixir b:RED range online at uhbeauty.com.au and in our Sydney showroom, with free Australian shipping on orders over $150. Salon professionals can apply for a trade account for trade pricing.\u003c\/p\u003e","brand":"ASP","offers":[{"title":"Default Title","offer_id":67976871051512,"sku":"ASP-ELX-BR-RVI","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/ELIXIR_BRED_FRONT_CAP_B-ELIXIR-BRED-RED_VIOLET.jpg?v=1793864892"},{"product_id":"asp-elixir-b-red-copper-100ml","title":"ASP Elixir b:RED Copper Lift \u0026 Colour 100ml","description":"\u003cp\u003e\u003cstrong\u003eASP Elixir b:RED Copper 100ml\u003c\/strong\u003e is a professional lift \u0026amp; colour permanent hair colour from ASP (Affinage Salon Professional). It gives a bright, warm copper with a luminous metallic glow in a single step on natural and coloured hair, with no pre-lightening needed.\u003c\/p\u003e\n\u003cp\u003eb:RED lifts up to 5 levels and deposits intense pigment at the same time, so you can create vivid copper and ginger results, sunset-copper highlights and warm, light-catching dimension in one service.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift \u0026amp; colour in one step\u003c\/strong\u003e: up to 5 levels of lift with intense red, copper or magenta deposit. No pre-lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low ammonia\u003c\/strong\u003e: just 1.5% once mixed with ASP Crème Developer, for better scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn or off scalp\u003c\/strong\u003e: suits global colour as well as foils, cap and meche highlighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKinder formula\u003c\/strong\u003e: vegan-friendly, with more than 90% naturally derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Argan Oil\u003c\/strong\u003e: protection, softness and high shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGPS-TECnology™ and anti-fade UV filters\u003c\/strong\u003e: directs colour deep into the cortex for intense, longer-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use ASP b:RED Copper\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy test\u003c\/strong\u003e: carry out an allergy alert (skin) test 48 hours before every colour service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix 1:1\u003c\/strong\u003e: 1 part b:RED Copper to 1 part ASP Crème Developer in a non-metallic bowl. Choose the developer strength for the lift you need.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: on or off scalp, using your preferred technique.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e: allow up to 35 minutes. Off scalp with medium heat, highlights can be ready in about 15 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and care\u003c\/strong\u003e: rinse until the water runs clear, then use a colour-safe shampoo and conditioner. Refresh faded results between services with ASP b:RED Refresher in the matching shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Lifts and deposits in one step on natural and coloured hair. Not for blonde or white hair. For professional use only. Always follow the ASP Elixir technical manual.\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ASP (Affinage Salon Professional)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Elixir b:RED Lift \u0026amp; Colour (formerly INFINITI b:RED, also sold in Australia as Kitoko b:RED)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Copper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent lift \u0026amp; colour crème\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:1 with ASP Crème Developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift:\u003c\/strong\u003e up to 5 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther b:RED shades:\u003c\/strong\u003e Red, Red Violet, Red Copper, Copper, Magenta\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to pre-lighten before using ASP b:RED Copper?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED lifts up to 5 levels and deposits colour at the same time, so it works on natural and coloured hair without bleaching first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat developer do I use with ASP Elixir b:RED?\u003c\/strong\u003e\u003cbr\u003eMix 1 part b:RED with 1 part ASP Crème Developer. Choose the developer strength based on the lift you need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use b:RED Copper on blonde or grey hair?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED is a very intense lift \u0026amp; colour system and is not recommended on blonde or white hair, as it may give unwanted results. Magenta should only be used on base 6 or lighter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs ASP Elixir the same as ASP INFINITI or Kitoko?\u003c\/strong\u003e\u003cbr\u003eYes. ASP's colour range was previously branded INFINITI, and in Australia b:RED was also sold under the Kitoko name. Elixir b:RED is the current packaging of the same 5-shade lift \u0026amp; colour system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere can I buy ASP b:RED Copper in Australia?\u003c\/strong\u003e\u003cbr\u003eUnlimited Hair \u0026amp; Beauty stocks the full ASP Elixir b:RED range online at uhbeauty.com.au and in our Sydney showroom, with free Australian shipping on orders over $150. Salon professionals can apply for a trade account for trade pricing.\u003c\/p\u003e","brand":"ASP","offers":[{"title":"Default Title","offer_id":67976871084280,"sku":"ASP-ELX-BR-COP","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/ELIXIR_BRED_FRONT_CAP_B-ELIXIR-BRED-COPPER.jpg?v=1793864911"},{"product_id":"asp-elixir-b-red-red-copper-100ml","title":"ASP Elixir b:RED Red Copper Lift \u0026 Colour 100ml","description":"\u003cp\u003e\u003cstrong\u003eASP Elixir b:RED Red Copper 100ml\u003c\/strong\u003e is a professional lift \u0026amp; colour permanent hair colour from ASP (Affinage Salon Professional). It gives a fiery blend of intense red and warm copper in a single step on natural and coloured hair, with no pre-lightening needed.\u003c\/p\u003e\n\u003cp\u003eb:RED lifts up to 5 levels and deposits intense pigment at the same time, so you can create bold auburn and fire-red results, warm red highlights and copper-red balayage in one service.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift \u0026amp; colour in one step\u003c\/strong\u003e: up to 5 levels of lift with intense red, copper or magenta deposit. No pre-lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low ammonia\u003c\/strong\u003e: just 1.5% once mixed with ASP Crème Developer, for better scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn or off scalp\u003c\/strong\u003e: suits global colour as well as foils, cap and meche highlighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKinder formula\u003c\/strong\u003e: vegan-friendly, with more than 90% naturally derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Argan Oil\u003c\/strong\u003e: protection, softness and high shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGPS-TECnology™ and anti-fade UV filters\u003c\/strong\u003e: directs colour deep into the cortex for intense, longer-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use ASP b:RED Red Copper\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy test\u003c\/strong\u003e: carry out an allergy alert (skin) test 48 hours before every colour service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix 1:1\u003c\/strong\u003e: 1 part b:RED Red Copper to 1 part ASP Crème Developer in a non-metallic bowl. Choose the developer strength for the lift you need.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: on or off scalp, using your preferred technique.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e: allow up to 35 minutes. Off scalp with medium heat, highlights can be ready in about 15 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and care\u003c\/strong\u003e: rinse until the water runs clear, then use a colour-safe shampoo and conditioner. Refresh faded results between services with ASP b:RED Refresher in the matching shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Lifts and deposits in one step on natural and coloured hair. Not for blonde or white hair. For professional use only. Always follow the ASP Elixir technical manual.\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ASP (Affinage Salon Professional)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Elixir b:RED Lift \u0026amp; Colour (formerly INFINITI b:RED, also sold in Australia as Kitoko b:RED)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Red Copper\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent lift \u0026amp; colour crème\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:1 with ASP Crème Developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift:\u003c\/strong\u003e up to 5 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther b:RED shades:\u003c\/strong\u003e Red, Red Violet, Red Copper, Copper, Magenta\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to pre-lighten before using ASP b:RED Red Copper?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED lifts up to 5 levels and deposits colour at the same time, so it works on natural and coloured hair without bleaching first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat developer do I use with ASP Elixir b:RED?\u003c\/strong\u003e\u003cbr\u003eMix 1 part b:RED with 1 part ASP Crème Developer. Choose the developer strength based on the lift you need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use b:RED Red Copper on blonde or grey hair?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED is a very intense lift \u0026amp; colour system and is not recommended on blonde or white hair, as it may give unwanted results. Magenta should only be used on base 6 or lighter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs ASP Elixir the same as ASP INFINITI or Kitoko?\u003c\/strong\u003e\u003cbr\u003eYes. ASP's colour range was previously branded INFINITI, and in Australia b:RED was also sold under the Kitoko name. Elixir b:RED is the current packaging of the same 5-shade lift \u0026amp; colour system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere can I buy ASP b:RED Red Copper in Australia?\u003c\/strong\u003e\u003cbr\u003eUnlimited Hair \u0026amp; Beauty stocks the full ASP Elixir b:RED range online at uhbeauty.com.au and in our Sydney showroom, with free Australian shipping on orders over $150. Salon professionals can apply for a trade account for trade pricing.\u003c\/p\u003e","brand":"ASP","offers":[{"title":"Default Title","offer_id":67976871346424,"sku":"ASP-ELX-BR-RCO","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/ELIXIR_BRED_FRONT_CAP_B-ELIXIR-BRED-RED_COPPER.jpg?v=1793864927"},{"product_id":"asp-elixir-b-red-magenta-100ml","title":"ASP Elixir b:RED Magenta Lift \u0026 Colour 100ml","description":"\u003cp\u003e\u003cstrong\u003eASP Elixir b:RED Magenta 100ml\u003c\/strong\u003e is a professional lift \u0026amp; colour permanent hair colour from ASP (Affinage Salon Professional). It gives a vivid, cool pink-red with high-impact luminosity in a single step on natural and coloured hair, with no pre-lightening needed.\u003c\/p\u003e\n\u003cp\u003eb:RED lifts up to 5 levels and deposits intense pigment at the same time, so you can create statement fuchsia-red highlights and bright pink-red results on lighter bases in one service.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift \u0026amp; colour in one step\u003c\/strong\u003e: up to 5 levels of lift with intense red, copper or magenta deposit. No pre-lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low ammonia\u003c\/strong\u003e: just 1.5% once mixed with ASP Crème Developer, for better scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn or off scalp\u003c\/strong\u003e: suits global colour as well as foils, cap and meche highlighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKinder formula\u003c\/strong\u003e: vegan-friendly, with more than 90% naturally derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Argan Oil\u003c\/strong\u003e: protection, softness and high shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGPS-TECnology™ and anti-fade UV filters\u003c\/strong\u003e: directs colour deep into the cortex for intense, longer-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use ASP b:RED Magenta\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy test\u003c\/strong\u003e: carry out an allergy alert (skin) test 48 hours before every colour service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix 1:1\u003c\/strong\u003e: 1 part b:RED Magenta to 1 part ASP Crème Developer in a non-metallic bowl. Choose the developer strength for the lift you need.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: on or off scalp, using your preferred technique.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e: allow up to 35 minutes. Off scalp with medium heat, highlights can be ready in about 15 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and care\u003c\/strong\u003e: rinse until the water runs clear, then use a colour-safe shampoo and conditioner. Refresh faded results between services with ASP b:RED Refresher in the matching shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Magenta is the exception in the b:RED range: use it on base 6 or lighter only. Not for blonde or white hair. For professional use only. Always follow the ASP Elixir technical manual.\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ASP (Affinage Salon Professional)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Elixir b:RED Lift \u0026amp; Colour (formerly INFINITI b:RED, also sold in Australia as Kitoko b:RED)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Magenta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent lift \u0026amp; colour crème\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:1 with ASP Crème Developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift:\u003c\/strong\u003e up to 5 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther b:RED shades:\u003c\/strong\u003e Red, Red Violet, Red Copper, Copper, Magenta\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to pre-lighten before using ASP b:RED Magenta?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED lifts up to 5 levels and deposits colour at the same time, so it works on natural and coloured hair without bleaching first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat developer do I use with ASP Elixir b:RED?\u003c\/strong\u003e\u003cbr\u003eMix 1 part b:RED with 1 part ASP Crème Developer. Choose the developer strength based on the lift you need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use b:RED Magenta on blonde or grey hair?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED is a very intense lift \u0026amp; colour system and is not recommended on blonde or white hair, as it may give unwanted results. Magenta should only be used on base 6 or lighter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs ASP Elixir the same as ASP INFINITI or Kitoko?\u003c\/strong\u003e\u003cbr\u003eYes. ASP's colour range was previously branded INFINITI, and in Australia b:RED was also sold under the Kitoko name. Elixir b:RED is the current packaging of the same 5-shade lift \u0026amp; colour system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere can I buy ASP b:RED Magenta in Australia?\u003c\/strong\u003e\u003cbr\u003eUnlimited Hair \u0026amp; Beauty stocks the full ASP Elixir b:RED range online at uhbeauty.com.au and in our Sydney showroom, with free Australian shipping on orders over $150. Salon professionals can apply for a trade account for trade pricing.\u003c\/p\u003e","brand":"ASP","offers":[{"title":"Default Title","offer_id":67976871870712,"sku":"ASP-ELX-BR-MAG","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/ELIXIR_BRED_FRONT_CAP_B-ELIXIR-BRED-MAGENTA.jpg?v=1793864944"},{"product_id":"asp-elixir-b-red-red-100ml","title":"ASP Elixir b:RED Red Lift \u0026 Colour 100ml","description":"\u003cp\u003e\u003cstrong\u003eASP Elixir b:RED Red 100ml\u003c\/strong\u003e is a professional lift \u0026amp; colour permanent hair colour from ASP (Affinage Salon Professional). It gives a classic, intense true red for maximum impact in a single step on natural and coloured hair, with no pre-lightening needed.\u003c\/p\u003e\n\u003cp\u003eb:RED lifts up to 5 levels and deposits intense pigment at the same time, so you can create pure, vibrant red results, from red highlights to an all-over bold red in one service.\u003c\/p\u003e\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift \u0026amp; colour in one step\u003c\/strong\u003e: up to 5 levels of lift with intense red, copper or magenta deposit. No pre-lightening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-low ammonia\u003c\/strong\u003e: just 1.5% once mixed with ASP Crème Developer, for better scalp comfort.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn or off scalp\u003c\/strong\u003e: suits global colour as well as foils, cap and meche highlighting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKinder formula\u003c\/strong\u003e: vegan-friendly, with more than 90% naturally derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter \u0026amp; Argan Oil\u003c\/strong\u003e: protection, softness and high shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGPS-TECnology™ and anti-fade UV filters\u003c\/strong\u003e: directs colour deep into the cortex for intense, longer-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use ASP b:RED Red\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy test\u003c\/strong\u003e: carry out an allergy alert (skin) test 48 hours before every colour service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMix 1:1\u003c\/strong\u003e: 1 part b:RED Red to 1 part ASP Crème Developer in a non-metallic bowl. Choose the developer strength for the lift you need.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApply\u003c\/strong\u003e: on or off scalp, using your preferred technique.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcess\u003c\/strong\u003e: allow up to 35 minutes. Off scalp with medium heat, highlights can be ready in about 15 minutes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse and care\u003c\/strong\u003e: rinse until the water runs clear, then use a colour-safe shampoo and conditioner. Refresh faded results between services with ASP b:RED Refresher in the matching shade.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Lifts and deposits in one step on natural and coloured hair. Not for blonde or white hair. For professional use only. Always follow the ASP Elixir technical manual.\u003c\/p\u003e\n\u003ch2\u003eProduct details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e ASP (Affinage Salon Professional)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Elixir b:RED Lift \u0026amp; Colour (formerly INFINITI b:RED, also sold in Australia as Kitoko b:RED)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 100ml tube\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Permanent lift \u0026amp; colour crème\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing ratio:\u003c\/strong\u003e 1:1 with ASP Crème Developer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLift:\u003c\/strong\u003e up to 5 levels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther b:RED shades:\u003c\/strong\u003e Red, Red Violet, Red Copper, Copper, Magenta\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need to pre-lighten before using ASP b:RED Red?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED lifts up to 5 levels and deposits colour at the same time, so it works on natural and coloured hair without bleaching first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat developer do I use with ASP Elixir b:RED?\u003c\/strong\u003e\u003cbr\u003eMix 1 part b:RED with 1 part ASP Crème Developer. Choose the developer strength based on the lift you need.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use b:RED Red on blonde or grey hair?\u003c\/strong\u003e\u003cbr\u003eNo. b:RED is a very intense lift \u0026amp; colour system and is not recommended on blonde or white hair, as it may give unwanted results. Magenta should only be used on base 6 or lighter.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs ASP Elixir the same as ASP INFINITI or Kitoko?\u003c\/strong\u003e\u003cbr\u003eYes. ASP's colour range was previously branded INFINITI, and in Australia b:RED was also sold under the Kitoko name. Elixir b:RED is the current packaging of the same 5-shade lift \u0026amp; colour system.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere can I buy ASP b:RED Red in Australia?\u003c\/strong\u003e\u003cbr\u003eUnlimited Hair \u0026amp; Beauty stocks the full ASP Elixir b:RED range online at uhbeauty.com.au and in our Sydney showroom, with free Australian shipping on orders over $150. Salon professionals can apply for a trade account for trade pricing.\u003c\/p\u003e","brand":"ASP","offers":[{"title":"Default Title","offer_id":67976872100088,"sku":"ASP-ELX-BR-RED","price":14.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/ELIXIR_BRED_FRONT_CAP_B-ELIXIR-BRED-RED.jpg?v=1793864960"}],"url":"https:\/\/uhbeauty.com.au\/collections\/asp-elixir-b-red.oembed","provider":"Unlimited Hair \u0026 Beauty Supplies","version":"1.0","type":"link"}