{"title":"Virtue","description":"\u003ch2\u003eVirtue Hair Care | Powered by Alpha Keratin 60ku®\u003c\/h2\u003e\u003cp\u003eVirtue is a revolutionary hair care brand featuring Alpha Keratin 60ku®, a pure human keratin protein that identifies and repairs hair damage. Shop the Virtue range of shampoos, conditioners, and treatments at \u003ca href=\"\/collections\/hair-care\"\u003eUnlimited Hair \u0026amp; Beauty Supplies\u003c\/a\u003e.\u003c\/p\u003e\u003ch3\u003eClinically Proven Hair Repair\u003c\/h3\u003e\u003cp\u003eFrom the Recovery and Smooth lines to the Full and Volumising collections, Virtue products are clinically proven to improve hair health, shine, and strength. Experience the future of hair repair with Virtue's biotech-powered formulas.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAlpha Keratin 60ku® repairs hair from the inside out\u003c\/li\u003e\n\u003cli\u003eClinically proven to reduce frizz by 67% in as few as 5 washes\u003c\/li\u003e\n\u003cli\u003eRepairs split ends by up to 95%\u003c\/li\u003e\n\u003cli\u003eCruelty-free and colour-safe\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types including colour-treated and chemically processed hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eShop the full Virtue range\u003c\/strong\u003e at \u003cem\u003eUnlimited Hair \u0026amp; Beauty Supplies\u003c\/em\u003e — your trusted Australian professional haircare supplier.\u003c\/p\u003e","products":[{"product_id":"virtue-full-shampoo-240ml","title":"VIRTUE Full Shampoo 240ml","description":"\u003cp\u003eA sulfate-free shampoo that adds thickness and volume to fine hair.\u003c\/p\u003e\n\n\u003cp\u003eCleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Full Shampoo do?\n\u003cbr\u003eCleanses the hair and scalp with sulfate-free cleansing agents \n\u003cbr\u003eLifts the roots for added volume\n\u003cbr\u003eAdds density and body to hair strands\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Full Shampoo so unique?\n\u003cbr\u003eCreates a lightweight lather without stripping or drying out hair \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e84% of women said their hair felt thicker*\n\u003cbr\u003e87% of women said their hair had more body* \n\u003cbr\u003e86% of women said their hair looked fuller* \n\u003cbr\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e240ml \n\u003cbr\u003e \n\u003cbr\u003e*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eWhat are the key ingredients in Virtue Full Shampoo?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine.\u003c\/p\u003e\n\n\u003cp\u003ePhospholipids\n\u003cbr\u003eSoybean-derived extracts that help protect against humidity and fight frizz.\u003c\/p\u003e\n\n\u003cp\u003eBiotin\n\u003cbr\u003eA form of Vitamin B that helps boost hair strength and shine.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837256952,"sku":"42766438564027","price":54.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VirtueFullShampoo_png_webp.jpg?v=1715758640"},{"product_id":"virtue-full-conditioner-200ml","title":"VIRTUE Full Conditioner 200ml","description":"\u003cp\u003eA lightweight conditioner that hydrates and thickens fine hair.\n\u003cbr\u003e \n\u003cbr\u003eCondition, thicken and revive your hair with Virtue Full Conditioner. This creamy, lightweight formula deeply hydrates hair while adding thickness to strands. Fine and limp hair is given lasting lift, body and shine. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Full Conditioner do?\n\u003cbr\u003eDeeply hydrates hair \n\u003cbr\u003eAdds volume and density to strands \n\u003cbr\u003eEnhances shine and body\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Full Conditioner for?\n\u003cbr\u003eFine or limp hair \n\u003cbr\u003eAll hair types looking for additional volume or density \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Full Conditioner so unique?\n\u003cbr\u003eLightweight yet effective formula \n\u003cbr\u003eThickens hair and adds body \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands\n\u003cbr\u003e84% of women said their hair felt thicker* \n\u003cbr\u003e87% of women said their hair had more body* \n\u003cbr\u003e86% of women said their hair looked fuller* \n\u003cbr\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e200ml \n\u003cbr\u003eAlso available in 60ml and 500ml\n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eWhat are the key ingredients in Virtue Full Conditioner?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eArtichoke Leaf\n\u003cbr\u003ePacked with proteins and lipids, Artichoke Leaf helps seal and strengthen the hair cuticle.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine.\u003c\/p\u003e\n\n\u003cp\u003ePink Pomelo\n\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837322488,"sku":"42766438662331","price":60.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Full_Conditioner_200ml_1_fec3b75d-f973-4fb5-89ec-687e032e83ee.png?v=1715758642"},{"product_id":"virtue-smooth-shampoo-240ml","title":"VIRTUE Smooth Shampoo 240ml","description":"\u003cp\u003eA sulphate-free shampoo for frizzy, unruly hair.\n\u003cbr\u003e \n\u003cbr\u003eCleanse, soften and add shine to curly, wavy or frizzy hair with Virtue Smooth Shampoo. This gentle sulfate-free formula targets hair frizz at the source, smoothing and repairing rough cuticles while minimising friction between strands of hair. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Smooth Shampoo do?\n\u003cbr\u003eGently cleanses the hair and scalp \n\u003cbr\u003eReduces frizz \n\u003cbr\u003eSeals in shine and moisture\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Smooth Shampoo for?\n\u003cbr\u003eAll hair types, especially frizz-prone \n\u003cbr\u003eIdeal for wavy and curly hair \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Smooth Shampoo so unique?\n\u003cbr\u003eSmooths rough hair cuticles \n\u003cbr\u003eReduces friction between strands \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women said their hair looked smoother.* \n\u003cbr\u003e97% of women said their hair looked healthier.* \n\u003cbr\u003e80% of women felt their hair looked smoother and more hydrated.** \n\u003cbr\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e240ml \n\u003cbr\u003eAlso available in 60ml and 500ml\n\u003cbr\u003e \n\u003cbr\u003eWhat are the key ingredients in Virtue Smooth Shampoo?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eGotu Kola\n\u003cbr\u003eAn Indian herb that promotes strength, smoothness and shine.\u003c\/p\u003e\n\n\u003cp\u003ePhospholipids\n\u003cbr\u003eSoybean-derived extracts that help protect against humidity and fight frizz.\u003c\/p\u003e\n\n\u003cp\u003ePink Pomelo\n\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).\u003c\/p\u003e\n\n\u003cp\u003e**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837355256,"sku":"42766438695099","price":54.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Smooth_Shampoo_240ml.png?v=1715758644"},{"product_id":"virtue-smooth-conditioner-200ml","title":"VIRTUE Smooth Conditioner 200ml","description":"\u003cp\u003eA hydrating conditioner that smooths hair and reduces frizz.\n\u003cbr\u003e \n\u003cbr\u003eAdd hydration, softness and shine while minimising frizz with Virtue Smooth Conditioner. This moisture-rich formula smoothes down rough cuticles and reduces friction between strands, to target frizz at the source. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Smooth Conditioner do?\n\u003cbr\u003eReduces frizz \n\u003cbr\u003eProtects against humidity \n\u003cbr\u003eSeals in shine and moisture\u003c\/p\u003e\n\n\u003cp\u003eWho is Virtue Smooth Conditioner for?\n\u003cbr\u003eAll hair types, especially frizz-prone\n\u003cbr\u003eIdeal for wavy and curly hair \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Smooth Conditioner so unique?\n\u003cbr\u003eSmooths rough hair cuticles \n\u003cbr\u003eReduces friction between strands \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women said their hair looked smoother.*\n\u003cbr\u003e97% of women said their hair looked healthier.* \n\u003cbr\u003e80% of women felt their hair looked smoother and more hydrated.** \n\u003cbr\u003eFragranced with a calming blend of botanicals including lavender, sweet pear and fresh mint essential oil \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e200ml \n\u003cbr\u003eAlso available in 60ml and 500ml\n\u003cbr\u003e \n\u003cbr\u003eWhat are the key ingredients in Virtue Smooth Conditioner?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eShea Butter\n\u003cbr\u003eA richly hydrating butter that melts into hair, smoothing, softening and conditioning.\u003c\/p\u003e\n\n\u003cp\u003ePhospholipids\n\u003cbr\u003eSoybean-derived extracts that help protect against humidity and fight frizz.\u003c\/p\u003e\n\n\u003cp\u003ePink Pomelo\n\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\n\u003cbr\u003e \n\u003cbr\u003e*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).\u003c\/p\u003e\n\n\u003cp\u003e**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837388024,"sku":"42766438760635","price":56.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Smooth_Conditioner_200ml_1.png?v=1715758644"},{"product_id":"virtue-recovery-shampoo-240ml","title":"VIRTUE Recovery Shampoo 240ml","description":"\u003cp\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair.\n\u003cbr\u003e \n\u003cbr\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Recovery Shampoo do?\n\u003cbr\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\n\u003cbr\u003eRepairs damage caused by heat, chemicals and colour treatments \n\u003cbr\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish \n\u003cbr\u003eImproves softness, suppleness and hydration\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Recovery Shampoo for?\n\u003cbr\u003eAnyone with damaged hair or hair in need of extra care \n\u003cbr\u003eIdeal for dry and dehydrated hair types \n\u003cbr\u003eHair stressed out by heat styling and chemical treatments \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Recovery Shampoo so unique?\n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women said their hair felt softer after just one use* \n\u003cbr\u003e97% of women felt their hair was less damaged* \n\u003cbr\u003e91% of women felt their hair was more manageable* \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e240ml\u003c\/p\u003e\n\n\u003cp\u003eWhat are the key ingredients in Virtue Recovery Shampoo?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine. Baobab Seed Oil Derived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated\u003c\/p\u003e\n\n\u003cp\u003eGrapefruit Extract\n\u003cbr\u003eRich in vitamin C and antioxidants, grapefruit extract helps to enhance hair vibrance and shine while revitalising the scalp. \n\u003cbr\u003e \n\u003cbr\u003e*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837453560,"sku":"42766438858939","price":54.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/12526882-6914866384402807.webp?v=1715758646"},{"product_id":"virtue-recovery-conditioner-200ml","title":"VIRTUE Recovery Conditioner 200ml","description":"\u003cp\u003eA rich conditioner to repair damaged and dry hair.\n\u003cbr\u003e \n\u003cbr\u003eHydrate, soften and renew dry, damaged and dehydrated hair with Virtue Recovery Conditioner. With a rich formula that glides through hair and easily rinses out, this conditioner enhances softness, shine and manageability while repairing damaged lengths and brittle ends. Enriched with first-of-its-kind Alpha-Keratin 60ku, Virtue Recovery Conditioner treats and repairs damaged hair while infused it with softness and hydration.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Recovery Conditioner do?\n\u003cbr\u003eInfuses hair with hydration and nourishment \n\u003cbr\u003eEnhances manageability, shine and softness \n\u003cbr\u003eRepairs damage caused by heat, chemicals and colour treatments \n\u003cbr\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Recovery Conditioner for?\n\u003cbr\u003eAnyone with damaged hair or hair in need of extra care\n\u003cbr\u003eIdeal for dry and dehydrated hair types \n\u003cbr\u003eHair stressed out by heat styling and chemical treatments \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Recovery Conditioner so unique?\n\u003cbr\u003eRich formula that easily rinses out \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women said their hair felt softer after just one use*\n\u003cbr\u003e97% of women felt their hair was less damaged*\n\u003cbr\u003e91% of women felt their hair was more manageable* \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e200ml \n\u003cbr\u003e \n\u003cbr\u003eWhat are the key ingredients in Virtue Recovery Conditioner?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine\u003c\/p\u003e\n\n\u003cp\u003eBaobab Seed Oil\n\u003cbr\u003eDerived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated\u003c\/p\u003e\n\n\u003cp\u003ePea Protein\n\u003cbr\u003eRich in phytonutrients, Pea Protein helps to protect hair from thermal damage and damage caused by daily styling. \n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837650168,"sku":"42766438957243","price":56.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUERecoveryConditioner200ml.webp?v=1715758647"},{"product_id":"virtue-restorative-treatment-mask-150ml","title":"VIRTUE Restorative Treatment Mask 150ml","description":"\u003cp\u003eA hydrating and shine-boosting mask for dry or damaged hair, in a mini size.\n\u003cbr\u003e \n\u003cbr\u003eGive dry, weak or damaged hair a potent dose of hydration and strength with Virtue Restorative Treatment Mask. This rich and creamy treatment infuses hair with extra care without weighing it down, leaving it soft, hydrated and lustrous. Enriched with first-of-its-kind Alpha-Keratin 60ku, over time this mask will improve hair health and strength.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Restorative Treatment Mask do?\n\u003cbr\u003eImmediately hydrates and conditions hair \n\u003cbr\u003eEnhances shine and resiliency \n\u003cbr\u003eCreates a silky, soft finish\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Restorative Treatment Mask for?\n\u003cbr\u003eAnyone with damaged hair or hair in need of extra care\n\u003cbr\u003eIdeal for dry and dehydrated hair types \n\u003cbr\u003eHair stressed out by heat styling and chemical treatments \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Restorative Treatment Mask so unique?\n\u003cbr\u003eRich formula that won’t weigh down hair \n\u003cbr\u003eEnhances softness, shine, condition and strength \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women felt their hair was softer after just one use* \n\u003cbr\u003e95% of women felt their hair was more moisturized after just one use* \n\u003cbr\u003e93% felt their hair was healthier and more nourished after 4 uses* \n\u003cbr\u003e95% felt their hair was smoother and silkier after 4 uses* \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods\n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e150ml \n\u003cbr\u003e \n\u003cbr\u003eWhat are the key ingredients in Virtue Restorative Treatment Mask?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eBaobab Seed Oil\n\u003cbr\u003eDerived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated.\u003c\/p\u003e\n\n\u003cp\u003eCystoseira Compressa Extract (Brown Algae)\n\u003cbr\u003eA marine ingredient that provides intensive repair and helps protect against thermal damage.\n\u003cbr\u003e \u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837748472,"sku":"42766439022779","price":96.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Restorative_Treatment_Mask_150ml_1.png?v=1715758649"},{"product_id":"virtue-healing-oil-50ml","title":"VIRTUE Healing Oil 50ml","description":"\u003cp\u003eA multi-tasking hair oil to repair, protect and hydrate hair.\n\u003cbr\u003e \n\u003cbr\u003eDeliver lightweight shine, softness and hydration to your hair with Virtue Healing Oil. Formulated with a blend of nourishing oils plus Virtue’s first-of-its-kind Alpha Keratin 60ku protein, this oil repairs, strengthens and protects with a silky, light formula that won't ever weigh hair down.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Healing Oil do?\n\u003cbr\u003eSoftens and hydrates \n\u003cbr\u003eAdds a glossy finish \n\u003cbr\u003eHelps repair damage to the hair fiber \n\u003cbr\u003eProtects against damage caused by environmental factors\n\u003cbr\u003eCan be used as a pre-styling treatment or a finishing serum\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Healing Oil for?\n\u003cbr\u003eAll hair types in need of extra hydration or repair \n\u003cbr\u003eDull, dry and damaged hair \n\u003cbr\u003eSafe for coloured and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat sets Virtue Healing Oil apart?\n\u003cbr\u003eClear formula that won’t alter hair colour \n\u003cbr\u003eLightweight finish \n\u003cbr\u003eVitamin E protects hair against environmental aggressors\n\u003cbr\u003eInfused with Tahitian gardenia extract and Kalahari melon seed oil\n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003eSafe for color-treated and chemically-treated hair \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e50ml\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113837781240,"sku":"42766439186619","price":63.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Healing_Oil_50ml_1.png?v=1715758648"},{"product_id":"virtue-6-in-1-styler-120ml","title":"VIRTUE 6-in-1 Styler 120ml","description":"\u003cp\u003eA universal styling cream to help prime and protect hair.\n\u003cbr\u003e \n\u003cbr\u003eMeet the cream that does it all: Virtue 6-in-1 Styler is a lightweight creme-serum that primes hair before styling, protects against heat, sets and seals styles, all while adding softness, shine and light hydration to hair. Ideal for all hair types especially dry, this versatile cream will melt into hair without leaving a trace, and can be used to create styles from the perfect polished blow dry to the I-woke-up-like-this “done undone” look.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue 6-in-1 Styler do?\n\u003cbr\u003ePrimes hair for styling \n\u003cbr\u003eProvides heat protection \n\u003cbr\u003eMinimises frizz and flyaways \n\u003cbr\u003eAdds softness, shine and light hydration \n\u003cbr\u003eGives natural, light definition \n\u003cbr\u003eSets and seals styles\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue 6-in-1 Styler for?\n\u003cbr\u003eAll hair types \n\u003cbr\u003eDry hair that needs additional moisture \n\u003cbr\u003eAnyone prone to frizz and flyaways \n\u003cbr\u003eStyles that need extra polish or light definition \n\u003cbr\u003eSafe for colour- and chemically-treated hair \n\u003cbr\u003eGreat for second day hairstyles\n\u003cbr\u003e \n\u003cbr\u003eWhat are the features and benefits of Virtue 6-in-1 Styler?\n\u003cbr\u003eApplies sheerly with no greasy or tacky feeling \n\u003cbr\u003eContains naturally derived polymers to add strength and light hold \n\u003cbr\u003eInfuses hair with moisture, softness and shine \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e89% of women felt softer hair* \n\u003cbr\u003e86% of women felt their hair looked healthier* \n\u003cbr\u003e85% of women said their hair looked polished* \n\u003cbr\u003e85% of women said their hair looked shinier* \n\u003cbr\u003eFragranced with a fresh blend of citrus and green essential oils including sweet orange, cypress and elemi \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e120ml\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838043384,"sku":"42766439317691","price":47.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE6-in-1Styler120ml.webp?v=1715758651"},{"product_id":"virtue-refresh-purifying-shampoo-120ml","title":"VIRTUE Refresh Purifying Shampoo 120ml","description":"\u003cp\u003eA sulfate-free deep cleansing shampoo to refresh and purify hair.\n\u003cbr\u003e \n\u003cbr\u003eDeeply cleanse hair without harsh sulfates with Virtue Refresh Purifying Shampoo. Perfect for weekly use, this shampoo removes excess oil, product buildup, dirt and other impurities like pollution and smoke. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Refresh Purifying Shampoo do?\n\u003cbr\u003eDeeply cleanses the hair and scalp \n\u003cbr\u003eRemoves product buildup and environmental irritants \u003c\/p\u003e\n\n\u003cp\u003eWho is Virtue Refresh Purifying Shampoo for?\n\u003cbr\u003eAll hair types\n\u003cbr\u003eIdeal for weekly use \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhy Will I Love Virtue Refresh Purifying Shampoo?\n\u003cbr\u003eUse weekly to detox and refresh hair \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e98% of women immediately felt their hair looked and felt cleaner and appeared healthier* \n\u003cbr\u003eAfter only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh*\n\u003cbr\u003eAfter only 3 uses, 100% of women felt that all the impurities in their hair were washed away* \n\u003cbr\u003eWith continued use, 98% of women felt their scalp was refreshed and hair was detoxified* \n\u003cbr\u003eFragranced with a juicy, refreshing blend of citrus essential oils, flowers and tea \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e120ml\n\u003cbr\u003e \n\u003cbr\u003e*Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838141688,"sku":"42766439350459","price":40.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Refresh_Purifying_Shampoo_120ml_1.png?v=1715758652"},{"product_id":"virtue-curl-shampoo-240ml","title":"VIRTUE Curl Shampoo 240ml","description":"\u003cp\u003eA gentle, caring shampoo to add bounce and shine to curly hair. \u003c\/p\u003e\n\n\u003cp\u003eThis one goes out to our curly-headed friends, our coily-haired honeys. The Virtue Curl Shampoo has been formulated especially for curly hair of all types, and it’s set to heal and protect your hair as it cleanses. You can expect soft, bouncy, resilient hair, thanks to its high moisture content and Virtue’s own Alpha Keratin 60ku protein. Great stuff. \u003c\/p\u003e\n\n\u003cp\u003eWhy will I love the Virtue Curl Shampoo?\n\u003cbr\u003eSulfate-free shampoo for curly hair\n\u003cbr\u003eCleanses and cares for all curl patterns\n\u003cbr\u003eAdds shine and bounce\n\u003cbr\u003eHelps with detangling \n\u003cbr\u003eContains protein for strength \n\u003cbr\u003eKumquat and grapefruit scent with peppery green and driftwood notes\n\u003cbr\u003eSilicone-free \n\u003cbr\u003e240ml\u003c\/p\u003e\n\n\u003cp\u003eWho is the Virtue Curl Shampoo best for?\n\u003cbr\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003c\/p\u003e\n\n\u003cp\u003eHow should I use the Virtue Curl Shampoo?\n\u003cbr\u003eThis shampoo works best when it’s emulsified with a little water, so you’ll want to dispense it into your palm, add some water, and work it between your hands until a rich lather forms. From there, apply to your hair and scalp, massage in, rinse, and repeat if you’d like. Follow with conditioner. \u003c\/p\u003e\n\n\u003cp\u003eKey ingredients:\n\u003cbr\u003eAlpha Keratin 60ku, to heal the hair and add strength\n\u003cbr\u003eJojoba oil, for shine, hydration and shine\n\u003cbr\u003eCarob gum, to lock in moisture\n\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838174456,"sku":"42766439579835","price":49.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Curl_Shampoo_240ml_1.png?v=1715758653"},{"product_id":"virtue-colorkick-de-brassing-shampoo-240ml","title":"VIRTUE ColorKick De-Brassing Shampoo 240ml","description":"\u003cp\u003eA gentle, sulfate-free shampoo made with all-natural colorants to tone, neutralize, and brighten all shades of color-treated and natural hair.\u003c\/p\u003e\n\n\u003cp\u003eHair Type: Straight, Wavy, and Curly\u003c\/p\u003e\n\n\u003cp\u003eHighlighted Ingredients:\n\u003cbr\u003e- Special Blend of Chamomile, Lemon Fruit, Red Cabbage, and Purple Ginseng Extracts and Natural Salicylic Acid from Wintergreen Leaf Extract: Subtly and cumulatively brightens yellow tones and rinses away brassiness.\n\u003cbr\u003e- Turmeric Root Extract: Protects against UV damage, color distortion, pollution, and free radicals.\n\u003cbr\u003e- Viola odorata Flower\/Leaf, Lavender Flower, and Rosemary Leaf Extracts: Neutralize brassiness and reduce yellowing of natural and color-treated hair.\u003c\/p\u003e\n\n\u003cp\u003eIngredient Callouts: Free of parabens, formaldehydes, phthalates, retinyl palmitate, oxybenzone, hydroquinone, sulfates SLS and  SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.\u003c\/p\u003e\n\n\u003cp\u003eWhat Else You Need to Know: Experience the only toning shampoo that combines strengthening and reparative Alpha Keratin 60ku® protein with an all-natural blend of violet and lavender botanical extracts to gently neutralize brassiness in all shades of color-treated, highlighted, and natural hair.\u003c\/p\u003e\n\n\u003cp\u003eFragrance Description: It’s scented with a warm blend of bright and calming ingredients, including yuzu zest, chamomile, and creamy sandalwood.\u003c\/p\u003e\n\n\u003cp\u003eClinical Results: In a two-week consumer-perception study with 57 panelists:\n\u003cbr\u003eImmediately:\n\u003cbr\u003e- 95% of blondes, brunettes, redheads, and gray-haired women said their hair looked more vibrant\u003c\/p\u003e\n\n\u003cp\u003eAfter 2 weeks:\n\u003cbr\u003e- 95% of blondes, brunettes, redheads, and gray-haired women said their hair looked shinier and less brassy\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838239992,"sku":"42766439776443","price":57.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_ColorKick_De-Brassing_Shampoo_240ml.jpg?v=1715758654"},{"product_id":"virtue-curl-conditioner-200ml","title":"VIRTUE Curl Conditioner 200ml","description":"\u003cp\u003eA moisturising conditioner that won’t weigh down curly hair. \u003c\/p\u003e\n\n\u003cp\u003eCurly hair is fabulous, if you ask us, but it’s also picky. Enter the Virtue Curl Conditioner. This shine-enhancing, weightless conditioner will help you detangle and care for your curly hair, while also adding life, definition and vibrancy to those coils. It’s formulated to suit all curl patterns and to help your hair stay soft and hydrated all day. Love that.  \u003c\/p\u003e\n\n\u003cp\u003eWhy will I love the Virtue Curl Conditioner?\n\u003cbr\u003eLightweight hydrating conditioner for curly hair\n\u003cbr\u003eSuits all curl patterns and types\n\u003cbr\u003eAdds body and shine\n\u003cbr\u003eDetangles \n\u003cbr\u003eLocks in moisture \n\u003cbr\u003eContains protein for strength \n\u003cbr\u003eKumquat and grapefruit scent with peppery green and driftwood notes\n\u003cbr\u003eSilicone-free \n\u003cbr\u003e200ml \u003c\/p\u003e\n\n\u003cp\u003eWho is the Virtue Curl Conditioner best for?\n\u003cbr\u003eThis range is designed to suit all curl patterns and types. If you’re after healthy, hydrated curls, we’d invite you to step this way. Virtue products are all made without sulfates, parabens, phthalates, colours and dyes. \u003c\/p\u003e\n\n\u003cp\u003eHow should I use the Virtue Curl Conditioner?\n\u003cbr\u003eAfter washing your hair, work this conditioner through evenly, and concentrate on the lengths and ends of your hair. Leave it in for a few minutes, and rinse. \u003c\/p\u003e\n\n\u003cp\u003eKey ingredients:\n\u003cbr\u003eAlpha Keratin 60ku, to heal the hair and add strength\n\u003cbr\u003eJojoba oil, for shine, hydration and shine\n\u003cbr\u003eCarob gum, to lock in moisture\n\u003cbr\u003eOlive oil, to aid in detangling \u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838305528,"sku":"42766439645371","price":56.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/Virtue_Curl_Conditioner_200ml_1.png?v=1715758655"},{"product_id":"virtue-full-conditioner-500ml","title":"VIRTUE Full Conditioner 500ml","description":"\u003cp\u003eA lightweight conditioner that hydrates and thickens fine hair, in a jumbo size.\n\u003cbr\u003e \n\u003cbr\u003eCondition, thicken and revive your hair with Virtue Full Conditioner. This creamy, lightweight formula deeply hydrates hair while adding thickness to strands. Fine and limp hair is given lasting lift, body and shine. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Full Conditioner do?\n\u003cbr\u003eDeeply hydrates hair \n\u003cbr\u003eAdds volume and density to strands \n\u003cbr\u003eEnhances shine and body\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Full Conditioner for?\n\u003cbr\u003eFine or limp hair \n\u003cbr\u003eAll hair types looking for additional volume or density \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Full Conditioner so unique?\n\u003cbr\u003eLightweight yet effective formula \n\u003cbr\u003eThickens hair and adds body \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands\n\u003cbr\u003e84% of women said their hair felt thicker* \n\u003cbr\u003e87% of women said their hair had more body* \n\u003cbr\u003e86% of women said their hair looked fuller* \n\u003cbr\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e500ml \n\u003cbr\u003eAlso available in 60ml and 200ml\n\u003cbr\u003e \n\u003cbr\u003e*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses). \u003c\/p\u003e\n\n\u003cp\u003eWhat are the key ingredients in Virtue Full Conditioner?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eArtichoke Leaf\n\u003cbr\u003ePacked with proteins and lipids, Artichoke Leaf helps seal and strengthen the hair cuticle.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine.\u003c\/p\u003e\n\n\u003cp\u003ePink Pomelo\n\u003cbr\u003eThis fruit extract is rich in Vitamins A, C and B1, as well as zinc, helping to add life and vitality to hair.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838371064,"sku":"42766439841979","price":124.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Full_Conditioner_500ml.png?v=1715758656"},{"product_id":"virtue-recovery-shampoo-500ml","title":"VIRTUE Recovery Shampoo 500ml","description":"\u003cp\u003eA sulfate-free shampoo for damaged, stressed or dehydrated hair, in a jumbo size.\n\u003cbr\u003e \n\u003cbr\u003eCleanse, repair and nourish your hair with Virtue Recovery Shampoo. This gentle sulphate-free formula removes dirt, oil and product buildup from hair while repairing damage and enhancing softness, suppleness and hydration. Enriched with first-of-its-kind Alpha-Keratin 60ku, this shampoo treats and repairs damaged hair while leaving it clean and fresh.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Recovery Shampoo do?\n\u003cbr\u003eRemoves daily product build-up and oil with sulphate-free cleansing agents\n\u003cbr\u003eRepairs damage caused by heat, chemicals and colour treatments \n\u003cbr\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish \n\u003cbr\u003eImproves softness, suppleness and hydration\u003c\/p\u003e\n\n\u003cp\u003eWho is Virtue Recovery Shampoo for?\n\u003cbr\u003eAnyone with damaged hair or hair in need of extra care \n\u003cbr\u003eIdeal for dry and dehydrated hair types \n\u003cbr\u003eHair stressed out by heat styling and chemical treatments \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Recovery Shampoo so unique?\n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women said their hair felt softer after just one use* \n\u003cbr\u003e97% of women felt their hair was less damaged* \n\u003cbr\u003e91% of women felt their hair was more manageable* \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e500ml\n\u003cbr\u003eAlso available in 60ml and 240ml\n\u003cbr\u003e \n\u003cbr\u003eWhat are the key ingredients in Virtue Recovery Shampoo?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine. Baobab Seed Oil Derived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated\u003c\/p\u003e\n\n\u003cp\u003eGrapefruit Extract\n\u003cbr\u003eRich in vitamin C and antioxidants, grapefruit extract helps to enhance hair vibrance and shine while revitalising the scalp. \u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838502136,"sku":"42766440005819","price":104.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUERecoveryShampoo500ml.png?v=1715758658"},{"product_id":"virtue-recovery-conditioner-500ml","title":"VIRTUE Recovery Conditioner 500ml","description":"\u003cp\u003eA rich conditioner to repair damaged and dry hair, in a jumbo size.\n\u003cbr\u003e \n\u003cbr\u003eHydrate, soften and renew dry, damaged and dehydrated hair with Virtue Recovery Conditioner. With a rich formula that glides through hair and easily rinses out, this conditioner enhances softness, shine and manageability while repairing damaged lengths and brittle ends. Enriched with first-of-its-kind Alpha-Keratin 60ku, Virtue Recovery Conditioner treats and repairs damaged hair while infused it with softness and hydration.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Recovery Conditioner do?\n\u003cbr\u003eInfuses hair with hydration and nourishment \n\u003cbr\u003eEnhances manageability, shine and softness \n\u003cbr\u003eRepairs damage caused by heat, chemicals and colour treatments \n\u003cbr\u003eFills in cracks in the hair cuticle with pure human keratin for a smooth, healthy finish\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Recovery Conditioner for?\n\u003cbr\u003eAnyone with damaged hair or hair in need of extra care\n\u003cbr\u003eIdeal for dry and dehydrated hair types \n\u003cbr\u003eHair stressed out by heat styling and chemical treatments \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat makes Virtue Recovery Conditioner so unique?\n\u003cbr\u003eRich formula that easily rinses out \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e97% of women said their hair felt softer after just one use*\n\u003cbr\u003e97% of women felt their hair was less damaged*\n\u003cbr\u003e91% of women felt their hair was more manageable* \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e500ml \n\u003cbr\u003eAlso available in 240ml\n\u003cbr\u003e \n\u003cbr\u003eWhat are the key ingredients in Virtue Recovery Conditioner?\n\u003cbr\u003eAlpha Keratin 60ku\n\u003cbr\u003eThis innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.\u003c\/p\u003e\n\n\u003cp\u003eHydrolyzed Quinoa\n\u003cbr\u003eA plant-based protein that helps enhance colour, moisture retention and shine\u003c\/p\u003e\n\n\u003cp\u003eBaobab Seed Oil\n\u003cbr\u003eDerived from the tree known for its remarkable ability to store water, this silky oil helps keep dry and damaged hair soft and hydrated\u003c\/p\u003e\n\n\u003cp\u003ePea Protein\n\u003cbr\u003eRich in phytonutrients, Pea Protein helps to protect hair from thermal damage and damage caused by daily styling. \u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838567672,"sku":"42766440104123","price":124.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUERecoveryConditioner500ml.png?v=1715758660"},{"product_id":"virtue-split-end-serum-50ml","title":"VIRTUE Split End Serum 50ml","description":"\u003cp\u003eA serum to help seal and repair split ends.\n\u003cbr\u003e \n\u003cbr\u003eStrengthen, seal and rebuild broken ends with Virtue Split End Serum. Packed full of Virtue’s exclusive Alpha Keratin 60ku protein, frayed and brittle ends are sealed and damaged hair is repaired and restored.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Split End Serum do?\n\u003cbr\u003eSeals frayed, broken ends of hair \n\u003cbr\u003eRepairs brittle, damaged strands\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Split End Serum for?\n\u003cbr\u003eAll hair types with damaged or split ends\n\u003cbr\u003eIdeal for hair that has regularly had heat styling or chemical treatments \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhat are the unique features of Virtue Split End Serum?\n\u003cbr\u003eLightweight creme-serum texture \n\u003cbr\u003eGlides through hair \n\u003cbr\u003eNo residue or coating \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair \n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003e85% of women said their hair felt less damaged* \n\u003cbr\u003e87% of women said their hair looked healthier* \n\u003cbr\u003eFragranced with a nurturing blend of creamy coconut, refreshing yuzu and warm woods \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e50ml \u003c\/p\u003e\n\n\u003cp\u003e*Consumer Perception Study of 53 women who used Split End Serum for 1 week.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838600440,"sku":"42766440202427","price":59.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Split_End_Serum_50ml.png?v=1715758660"},{"product_id":"virtue-volumising-primer-150ml","title":"VIRTUE Volumising Primer 150ml","description":"\u003cp\u003eA pre-styling mist to prep and protect hair.\n\u003cbr\u003e \n\u003cbr\u003eGet grip, without the grit with Virtue Volumising Primer. Ideal for creating the perfect foundation for any hairstyle, this lightweight priming spray builds, lifts and sets hair with just the right amount of natural volume, while protecting against heat and environmental damage. Enriched with the first-of-its-kind Alpha Keratin 60ku, weakened and damaged hair is strengthened and repaired over time.\u003c\/p\u003e\n\n\u003cp\u003eWhat does Virtue Volumising Primer do?\n\u003cbr\u003eGives hair a pre-styling boost \n\u003cbr\u003eAdds natural volume and body \n\u003cbr\u003eCreates a base for styles to last all day \n\u003cbr\u003eStrengthens hair over time\n\u003cbr\u003e \n\u003cbr\u003eWho is Virtue Volumising Primer for?\n\u003cbr\u003eAnyone who wants to give their hair extra support before styling\n\u003cbr\u003eGreat for those with fine or flat hair sensitive to product buildup \n\u003cbr\u003eSafe for colour- and chemically-treated hair\n\u003cbr\u003e \n\u003cbr\u003eWhy Will I Love Virtue Volumising Primer?\n\u003cbr\u003eLightweight non-aerosol mist \n\u003cbr\u003eProteins add body to hair \n\u003cbr\u003eNo stickiness or build-up on hair \n\u003cbr\u003eContains Alpha Keratin 60ku, derived from ethically sourced human hair\n\u003cbr\u003eIs more effectively utilised by the body when compared to animal sources of keratin \n\u003cbr\u003eHelps rebuild and repair hair strands \n\u003cbr\u003eAfter one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style* \n\u003cbr\u003e8 hours after first application, 94% of women said their style bounced back and restyled easier* \n\u003cbr\u003eAfter only 3 uses, 100% of women felt their hair was less limp* \n\u003cbr\u003eWith continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull* \n\u003cbr\u003eFragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil \n\u003cbr\u003eFree from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten \n\u003cbr\u003eLeaping Bunny certified cruelty-free \n\u003cbr\u003e150ml\n\u003cbr\u003e \n\u003cbr\u003e*Consumer perception study conducted on 50 respondents after 5 uses\/one week.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113838731512,"sku":"42766440399035","price":50.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/VIRTUE_Volumising_Primer_150ml_1.png?v=1715758662"},{"product_id":"virtue-refresh-dry-shampoo-128g","title":"Virtue Refresh Dry Shampoo 128g","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eVirtue Refresh Dry Shampoo 128g is a lightweight, invisible dry shampoo that removes build-up, oil, and odour while reviving your style with each use.\u003c\/p\u003e\n\u003cp\u003eThis weightless spray is perfect for all hair types and shades that need refreshing, extending blowouts and style, and is safe for colour-treated and chemically treated hair. Its invisible, clean aerosol spray dispenses as a dry mist that works to soak up excess oils while adding health-boosting Alpha Keratin 60ku®, leaving hair and scalp refreshed and clean to the touch. Created without any heavy styling ingredients that can add more build-up, it’s a reinvigorating pick-me-up for hair in need of a refresh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits and features of Virtue Refresh Dry Shampoo 128g?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves build-up, oil, and odour while reviving your style with each use.\u003c\/li\u003e\n\u003cli\u003eWorks to soak up excess oils while adding health-boosting Alpha Keratin 60ku®.\u003c\/li\u003e\n\u003cli\u003ePerfect for all hair types and shades that need refreshing.\u003c\/li\u003e\n\u003cli\u003eExtends blowouts and style.\u003c\/li\u003e\n\u003cli\u003eSafe for colour-treated and chemically treated hair.\u003c\/li\u003e\n\u003cli\u003eInvisible, clean aerosol spray dispenses as a dry mist.\u003c\/li\u003e\n\u003cli\u003eCreated without any heavy styling ingredients that can add more build-up.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Virtue Refresh Dry Shampoo 128g for?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis dry shampoo is ideal for those who want to refresh their hair and scalp while extending blowouts and style, and is safe for colour-treated and chemically treated hair.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113887883512,"sku":"42766438957243","price":51.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/IMG-5491.webp?v=1715759372"},{"product_id":"virtue-refresh-purifying-leave-in-conditioner-150ml","title":"Virtue Refresh Purifying Leave-in Conditioner 150g","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eVirtue Refresh Purifying Leave-in Conditioner 150g is a lightweight mist that gently nourishes hair while it enhances manageability, reduces flyaways, and shields against damage.\u003c\/p\u003e\n\u003cp\u003eThis leave-in conditioner is formulated with Alpha Keratin 60ku® protein, which moisturizes, protects, and detangles hair without buildup. It fights humidity to revive curl and reduce frizz and split ends, leaving hair feeling silky soft and overall healthier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits and features of Virtue Refresh Purifying Leave-in Conditioner 150g?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances manageability, reduces flyaways, and shields against damage.\u003c\/li\u003e\n\u003cli\u003eFights humidity to revive curl and reduce frizz and split ends.\u003c\/li\u003e\n\u003cli\u003eFormulated with Alpha Keratin 60ku® protein, which moisturizes, protects, and detangles hair without buildup.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling silky soft and overall healthier.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWho is Virtue Refresh Purifying Leave-in Conditioner 150g for?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis leave-in conditioner is ideal for users who want detangling and added protection for fine and medium textured hair, especially those who style their hair daily. It is also great to refresh curls and is safe for color-treated and chemically treated hair.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888407800,"sku":"42766439350459","price":47.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/D84A5F8A-4267-40C6-A95C-2A68AFFCF566.webp?v=1715759382"},{"product_id":"virtue-curl-conditioner-200ml-1","title":"VIRTUE Curl-Defining Gel 200ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eVirtue Curl-Defining Gel 200ml is a memory-building formula that deeply nourishes the strands, enhances, holds, and shapes curly lengths without any crunch or slick, while protecting the hair against heat and pollution.\u003c\/p\u003e\n\u003cp\u003eThis sheer cream gel is infused with Alpha Keratin 60ku®, a pure keratin protein derived from ethically sourced human hair, which fortifies the tresses. Shea butter and panthenol provide an intensive moisture boost, while chia and flaxseed polysaccharides amplify hold and curl formation. The gel infuses the strands with a refreshing scent, leaving the lengths feeling hydrated and silky smooth. It is vegan and cruelty-free, making it suitable for use on color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits and features of Virtue Curl-Defining Gel 200ml?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances, holds, and shapes curly lengths without any crunch or slick.\u003c\/li\u003e\n\u003cli\u003eProtects the hair against heat and pollution.\u003c\/li\u003e\n\u003cli\u003eInfused with Alpha Keratin 60ku®, a pure keratin protein derived from ethically sourced human hair, which fortifies the tresses.\u003c\/li\u003e\n\u003cli\u003eShea butter and panthenol provide an intensive moisture boost.\u003c\/li\u003e\n\u003cli\u003eChia and flaxseed polysaccharides amplify hold and curl formation.\u003c\/li\u003e\n\u003cli\u003eInfuses the strands with a refreshing scent.\u003c\/li\u003e\n\u003cli\u003eLeaves the lengths feeling hydrated and silky smooth.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Virtue Curl-Defining Gel 200ml for?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis curl-defining gel is perfect for those who want to enhance, hold, and shape their curly lengths without any crunch or slick, while protecting the hair against heat and pollution. It is also suitable for those who want to fortify their tresses and provide an intensive moisture boost.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888440568,"sku":"42766439645371","price":57.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/IMG-5511.webp?v=1715759382"},{"product_id":"copy-virtue-6-in-1-styler-120ml","title":"VIRTUE Create 6-in-1 Styler Guard Hairspray 165g","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eA moderate hold, wonder-working aerosol spray that goes beyond styling strands with six benefits that fight the elements that threaten to take down thoughtfully architected styles: It holds, strengthens, has breathability, anti-pollution protection, humidity control, and ingredients that contain UV protection. 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Look no further than the Virtue Texturizing Spray. This innovative formula is a game-changer for anyone who wants to add volume, texture, and definition to their locks. Its unique formula doesn't leave any stickiness or buildup on your hair. Instead, it adds a weightless texture and natural-looking hold that lasts all day. And because it's formulated with Alpha Keratin 60ku, a patented keratin protein that mimics hair structure, it not only adds texture but also helps strengthen and protect your hair from damage. The end result is perfectly tousled locks with no stickiness left behind. We love it. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat are the key ingredients of the Virtue Texturizing Spray? \u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eAlpha Keratin 60ku:\u003c\/span\u003e A patented protein that mimics hair structure to strengthen and protect it from damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003ePanthenol:\u003c\/span\u003e A form of vitamin B5 that helps to moisturize and nourish the hair, leaving it feeling soft and touchable\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eBenzophenone: \u003c\/span\u003ehelps minimise the effects of UV damage on your locks\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHydrolyzed Wheat Protein: \u003c\/span\u003eHelps to strengthen and protect hair, while also adding shine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2\u003eWhat else will I love about the Virtue Texturizing Spray? \u003c\/h2\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAdds volume, texture, and definition to hair\u003c\/li\u003e\n\u003cli\u003eWeightless formula that doesn't leave any stickiness or buildup\u003c\/li\u003e\n\u003cli\u003eContains nourishing ingredients like Alpha Keratin 60ku, Hydrolyzed Wheat Protein, Aloe, and Panthenol\u003c\/li\u003e\n\u003cli\u003eVersatile and can be used to create a variety of hairstyles\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types and textures\u003c\/li\u003e\n\u003cli\u003eCitrusy, woody scent\u003c\/li\u003e\n\u003cli\u003eFree from harmful ingredients like sulphates\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and touchable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888571640,"sku":"42766439645371","price":57.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/C2BBB68C-0316-457D-9AC4-E7BDC4ED5891.png?v=1715759386"},{"product_id":"virtue-create-volumizing-mousse-156g","title":"VIRTUE Create Volumizing Mousse 156g","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003e\u003cspan\u003eVirtue Volumizing Mousse instantly thickens hair, adds body, bounce, and flexible hold for a long-lasting style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCombining the power of our signature Alpha Keratin 60ku with Baobab Seed, this lightweight mousse goes above and beyond volume with staying power: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt strengthens hair, adds shine, and protects from heat damage and humidity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNo sticky residues, no crunchy finishes. Just volume that lasts.\u003c\/span\u003e\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888637176,"sku":"42766439645371","price":55.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/IMG-5514.png?v=1715759387"},{"product_id":"virtue-6-in-1-styling-paste-50ml","title":"VIRTUE 6-in-1 Styling Paste 50ml","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eVirtue 6-In-1 Styling Paste 50ml is a medium-hold gum that adds texture, volume, and shine to short hairstyles while nourishing and protecting hair from the damaging effects of heat-styling.\u003c\/p\u003e\n\u003cp\u003eThis weightless styler has a creamy, pliable texture that melts into a translucent balm from the warmth of your hands, and contains bio-polymers that create memory and hold, amplifying the hair’s natural layers for a thicker and more voluminous look. Derived from chia seeds, an advanced heat protection complex forms a protective film around the hair fiber that holds moisture in from hydrating ingredients like shea butter. Applied to dry hair, the ultimate multitasker helps smooth frizzy lengths and defend against humidity, helping you achieve a range of styles from edgy and textured to smooth and polished.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits and features of Virtue 6-In-1 Styling Paste 50ml?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds texture, volume, and shine to short hairstyles.\u003c\/li\u003e\n\u003cli\u003eNourishes and protects hair from the damaging effects of heat-styling.\u003c\/li\u003e\n\u003cli\u003eCreamy, pliable texture that melts into a translucent balm from the warmth of your hands.\u003c\/li\u003e\n\u003cli\u003eBio-polymers create memory and hold, amplifying the hair’s natural layers for a thicker and more voluminous look.\u003c\/li\u003e\n\u003cli\u003eAdvanced heat protection complex forms a protective film around the hair fiber that holds moisture in from hydrating ingredients like shea butter.\u003c\/li\u003e\n\u003cli\u003eHelps smooth frizzy lengths and defend against humidity.\u003c\/li\u003e\n\u003cli\u003eWeightless styler.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Virtue 6-In-1 Styling Paste 50ml for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis styling paste is ideal for those with short hair who want to add texture, volume, and shine to their hair while nourishing and protecting it from the damaging effects of heat-styling.\u003c\/p\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888669944,"sku":"42766439317691","price":57.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/IMG-5515.webp?v=1715759387"},{"product_id":"virtue-full-shampoo-500ml","title":"VIRTUE Full Shampoo 500ml","description":"\u003cdiv class=\"short-description\" data-v-806585bc=\"\"\u003e\n\u003cp\u003eCleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cul class=\"tickmark-list pad-lr-24\" data-v-806585bc=\"\"\u003e\n\u003cli class=\"tickmark-list__item\" data-v-806585bc=\"\"\u003eCruelty Free\u003c\/li\u003e\n\u003cli class=\"tickmark-list__item\" data-v-806585bc=\"\"\u003eSulphate Free\u003c\/li\u003e\n\u003cli class=\"tickmark-list__item\" data-v-806585bc=\"\"\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888702712,"sku":"42766439841979","price":130.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/IMG-5518.webp?v=1715759388"},{"product_id":"virtue-curl-shampoo-500ml","title":"VIRTUE Curl Shampoo 500ml","description":"\u003cdiv class=\"short-description\" data-v-806585bc=\"\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"vr-product-details__descWrapper\"\u003e\n\u003cdiv class=\"vr-product-details__descInnerShort\"\u003e\n\u003cp\u003eVirtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eProtects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles.\u003c\/p\u003e\n\u003cp\u003eColor-safe, paraben-free, gluten-free, vegan.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888801016,"sku":"42766439841979","price":130.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/FullSizeRender_73c107c3-65e2-4c1f-908c-f4f64f9ce8af.jpg?v=1715759391"},{"product_id":"virtue-curl-conditioner-500ml","title":"VIRTUE Curl Conditioner 500ml","description":"\u003cdiv class=\"short-description\" data-v-806585bc=\"\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"vr-product-details__descWrapper\"\u003e\n\u003cdiv class=\"vr-product-details__descInnerShort\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"vr-product-details__descWrapper\"\u003e\n\u003cdiv class=\"vr-product-details__descInnerShort\"\u003e\n\u003cp\u003eVirtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eRepairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls.\u003c\/p\u003e\n\u003cp\u003eColor-safe, paraben-free, gluten-free, vegan\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888899320,"sku":"42766439841979","price":130.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/IMG-5522.webp?v=1715759392"},{"product_id":"virtue-curl-conditioner-500ml-1","title":"VIRTUE Refresh Exfoliating Scalp Treatment 150g","description":"\u003cdiv class=\"short-description\" data-v-806585bc=\"\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"vr-product-details__descWrapper\"\u003e\n\u003cdiv class=\"vr-product-details__descInnerShort\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cdiv class=\"vr-product-details__descWrapper\"\u003e\n\u003cdiv class=\"vr-product-details__descInnerShort\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eVirtue Refresh Exfoliating Scalp Treatment 150g is a light, dual-action whipped crème that detoxifies follicles of build-up and impurities while providing residue-free hair conditioning and scalp balancing for healthy, vibrant, youthful-looking hair.\u003c\/p\u003e\n\u003cp\u003eThis deep conditioning treatment is perfect for all hair and scalp types, including color-treated and chemically treated hair. Its rice beads and fruit enzymes provide dual-action exfoliation, while Kalahari melon oil and jojoba oil provide moisture balance. Alpha Keratin 60ku® repairs hair with each use, and papain and bromelain gently lift aged cells to optimize hair follicles. The rice exfoliator rejuvenates the scalp and gently clears follicles of excess sebum and debris to leave hair silky smooth upon rinsing with residue-free conditioning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the benefits and features of Virtue Refresh Exfoliating Scalp Treatment 150g?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetoxifies follicles of build-up and impurities.\u003c\/li\u003e\n\u003cli\u003eProvides residue-free hair conditioning and scalp balancing.\u003c\/li\u003e\n\u003cli\u003eRice beads and fruit enzymes provide dual-action exfoliation.\u003c\/li\u003e\n\u003cli\u003eKalahari melon oil and jojoba oil provide moisture balance.\u003c\/li\u003e\n\u003cli\u003eAlpha Keratin 60ku® repairs hair with each use.\u003c\/li\u003e\n\u003cli\u003ePapain and bromelain gently lift aged cells to optimize hair follicles.\u003c\/li\u003e\n\u003cli\u003eRice exfoliator rejuvenates the scalp and gently clears follicles of excess sebum and debris.\u003c\/li\u003e\n\u003cli\u003eSafe for color-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is Virtue Refresh Exfoliating Scalp Treatment 150g for?\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is ideal for those who want to detoxify their hair follicles of build-up and impurities while providing residue-free hair conditioning and scalp balancing for healthy, vibrant, youthful-looking hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Virtue","offers":[{"title":"Default Title","offer_id":45113888997624,"sku":null,"price":78.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/files\/83EEFFF2-56CA-4441-AB16-1C313AC565BB.webp?v=1715759393"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3996\/1848\/collections\/web_4_ABOUT_THE_BRAND_1__11f4fd8a786d23205c1bc8eecd35d0f88069f475_1639451058829.webp?v=1715760403","url":"https:\/\/uhbeauty.com.au\/collections\/virtuelabs.oembed?page=2","provider":"Unlimited Hair \u0026 Beauty Supplies","version":"1.0","type":"link"}