{"product_id":"de-lorenzo-novacolor-60g","title":"De Lorenzo NovaColor 60g","description":"\u003cp data-start=\"42\" data-end=\"397\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eDe Lorenzo\u003c\/span\u003e\u003c\/span\u003e NovaColor 60g is a professional permanent hair colour designed to deliver rich, vibrant and long-lasting colour results while maintaining the health and condition of the hair. The salon-quality formula provides reliable grey coverage, brilliant shine and consistent colour performance across a wide range of shades.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"768\"\u003eFormulated with \u003cstrong data-start=\"415\" data-end=\"441\"\u003elow ammonia technology\u003c\/strong\u003e, NovaColor helps minimise damage during the colouring process while still delivering intense, true-to-tone colour. The formula is enriched with \u003cstrong data-start=\"586\" data-end=\"644\"\u003eAustralian native plant extracts and protein complexes\u003c\/strong\u003e that help strengthen the hair, enhance shine and maintain softness after colouring. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"770\" data-end=\"1141\"\u003eWith a wide colour palette ranging from natural blondes and brunettes to vibrant fashion shades, NovaColor allows stylists to create customised colour results for every client. The professional formula is \u003cstrong data-start=\"975\" data-end=\"1014\"\u003evegan certified and Australian made\u003c\/strong\u003e, offering salon-quality colour with improved hair condition and long-lasting vibrancy. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1143\" data-end=\"1314\"\u003eSuitable for professional salon use, the colour must be \u003cstrong data-start=\"1199\" data-end=\"1253\"\u003emixed with a developer (peroxide), sold separately\u003c\/strong\u003e, before application. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"1316\" data-end=\"1507\"\u003e\u003cstrong data-start=\"1316\" data-end=\"1325\"\u003eSize:\u003c\/strong\u003e 60g\u003cbr data-start=\"1329\" data-end=\"1332\"\u003e\u003cstrong data-start=\"1332\" data-end=\"1341\"\u003eType:\u003c\/strong\u003e Permanent hair colour\u003cbr data-start=\"1363\" 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