VIRTUE Full Shampoo 240ml

A sulfate-free shampoo that adds thickness and volume to fine hair.

Cleanse, thicken and volumise fine or limp hair with Virtue Full Shampoo. This gentle, sulphate-free formula removes impurities and excess oil from the hair and scalp while lifting the roots and plumping strands for weightless, long-lasting body. Enriched with first-of-its-kind Alpha-Keratin 60ku, hair health and strength is improved over time.

What does Virtue Full Shampoo do?
Cleanses the hair and scalp with sulfate-free cleansing agents
Lifts the roots for added volume
Adds density and body to hair strands

What makes Virtue Full Shampoo so unique?
Creates a lightweight lather without stripping or drying out hair
Contains Alpha Keratin 60ku, derived from ethically sourced human hair
Is more effectively utilised by the body when compared to animal sources of keratin
Helps rebuild and repair hair strands
84% of women said their hair felt thicker*
87% of women said their hair had more body*
86% of women said their hair looked fuller*
Fragranced with a refreshing blend of citrus and florals, including white pear, spearmint and lemon essential oil
Free from sulfates, parabens, phthalates, synthetic colours and dyes, and gluten
Leaping Bunny certified cruelty-free
240ml

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

What are the key ingredients in Virtue Full Shampoo?
Alpha Keratin 60ku
This innovative ingredient, born from regenerative medicine, is a whole protein derived from ethically-sourced human hair. Unlike most animal-derived keratin sources, Alpha Keratin 60ku is able to bind directly to damaged areas of the hair, leaving it shinier, stronger and healthier.

Hydrolyzed Quinoa
A plant-based protein that helps enhance colour, moisture retention and shine.

Phospholipids
Soybean-derived extracts that help protect against humidity and fight frizz.

Biotin
A form of Vitamin B that helps boost hair strength and shine.