Born in California, Olaplex is a global haircare phenomenon renowned for its patented bond-building technology that works from the inside out to repair, strengthen, and protect hair. Whether you bleach, color, heat-style, or chemically treat your hair, Olaplex is designed to restore its integrity, improve elasticity, and boost long-term resilience.
If you ask a lot of your hair, Olaplex gives it back what it needs-strength, shine, and structure.