L'Oréal Professionnel
Directions
Ingredients
L'Oréal Professionnel Dia Color 60ml (formerly Dia Richesse)
$21.95
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L'Oréal Professionnel Dia Color is an alkaline, ammonia-free demi-permanent gloss colour that replaces Dia Richesse. It delivers rich, glossy tone-on-tone colour with up to 70% grey blending in a creamy, easy-to-apply formula.
Key benefits
- Ammonia-free demi-permanent colour
- Glossy, multi-tonal results
- Blends up to 70% grey
- Mix with Dia Activateur
Best for
Tone-on-tone colour, grey blending and gloss services in the salon.
FAQs
Is Dia Color the same as Dia Richesse?
Dia Color is the new version that replaces Dia Richesse, with an updated formula and new 60ml tube.
Is it for professional use?
Yes. It's a salon product intended for use by hairdressers.
Do I need to do a skin allergy test?
Yes. Always follow the manufacturer's instructions, including a skin allergy alert test 48 hours before colouring.
Directions are a general guide only. Please read the back of the products label for full instructions.
