ASP Elixir b:RED Red Violet Lift & Colour 100ml

ASP Elixir b:RED Red Violet 100ml is a professional lift & colour permanent hair colour from ASP (Affinage Salon Professional). It gives a cool, jewel-toned ruby red with rich violet undertones in a single step on natural and coloured hair, with no pre-lightening needed.

b:RED lifts up to 5 levels and deposits intense pigment at the same time, so you can create deep berry-ruby results, from subtle red-violet ribbons to full-head plum-red in one service.

Key benefits

• Lift & colour in one step: up to 5 levels of lift with intense red, copper or magenta deposit. No pre-lightening.
• Ultra-low ammonia: just 1.5% once mixed with ASP Crème Developer, for better scalp comfort.
• On or off scalp: suits global colour as well as foils, cap and meche highlighting.
• Kinder formula: vegan-friendly, with more than 90% naturally derived ingredients.
• Shea Butter & Argan Oil: protection, softness and high shine.
• GPS-TECnology™ and anti-fade UV filters: directs colour deep into the cortex for intense, longer-lasting results.

How to use ASP b:RED Red Violet

1. Allergy test: carry out an allergy alert (skin) test 48 hours before every colour service.
2. Mix 1:1: 1 part b:RED Red Violet to 1 part ASP Crème Developer in a non-metallic bowl. Choose the developer strength for the lift you need.
3. Apply: on or off scalp, using your preferred technique.
4. Process: allow up to 35 minutes. Off scalp with medium heat, highlights can be ready in about 15 minutes.
5. Rinse and care: rinse until the water runs clear, then use a colour-safe shampoo and conditioner. Refresh faded results between services with ASP b:RED Refresher in the matching shade.

Important: Best on natural or coloured bases where you want an intense red-violet without pre-lightening. Not for blonde or white hair. For professional use only. Always follow the ASP Elixir technical manual.

Product details

• Brand: ASP (Affinage Salon Professional)
• Range: Elixir b:RED Lift & Colour (formerly INFINITI b:RED, also sold in Australia as Kitoko b:RED)
• Shade: Red Violet
• Size: 100ml tube
• Type: Permanent lift & colour crème
• Mixing ratio: 1:1 with ASP Crème Developer
• Lift: up to 5 levels
• Other b:RED shades: Red, Red Violet, Red Copper, Copper, Magenta

FAQs

Do I need to pre-lighten before using ASP b:RED Red Violet?
No. b:RED lifts up to 5 levels and deposits colour at the same time, so it works on natural and coloured hair without bleaching first.

What developer do I use with ASP Elixir b:RED?
Mix 1 part b:RED with 1 part ASP Crème Developer. Choose the developer strength based on the lift you need.

Can I use b:RED Red Violet on blonde or grey hair?
No. b:RED is a very intense lift & colour system and is not recommended on blonde or white hair, as it may give unwanted results. Magenta should only be used on base 6 or lighter.

Is ASP Elixir the same as ASP INFINITI or Kitoko?
Yes. ASP's colour range was previously branded INFINITI, and in Australia b:RED was also sold under the Kitoko name. Elixir b:RED is the current packaging of the same 5-shade lift & colour system.

Where can I buy ASP b:RED Red Violet in Australia?
Unlimited Hair & Beauty stocks the full ASP Elixir b:RED range online at uhbeauty.com.au and in our Sydney showroom, with free Australian shipping on orders over $150. Salon professionals can apply for a trade account for trade pricing.