Watch it burn – Crazy Color Fire.
Crazy Color Fire is a blazing pillar-box red that commands attention and sets every look alight. Originally launched in 1977, this iconic shade remains a bold favourite for those with fearless style, perfect for anyone who wants to make a statement that can’t be ignored.
For the brightest, most intense results, apply to pale to platinum blonde hair, where Fire delivers truly outrageous, high-impact colour. Its semi-permanent formula ensures smooth, even coverage that lasts while keeping your hair vibrant and striking.
Formulated with gentle conditioning ingredients, this dye keeps your hair soft, nourished, and touchably smooth while you flaunt your fiercest red yet.
Available in 100ml.
